ART DIRECTION

Art Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices, and platforms to unify vision.

TimeWise Plus + Replenishing Serum C

A dark lab setting serves as our backdrop for the next generation in vitamin C-powered skin care, TimeWise Plus+® Advanced Replenishing Serum+C. Skin receives the benefits of three forms of vitamin C, combined with vitamin E, which deliver a multi-action formula designed to improve skin luminosity and stimulate collagen production. 

Ultra Stay Lip Lacquer

Following the monochromatic styling of our photography, this fun, sophisticated video walks through “a day in the life” to show viewers how Lip Lacquer stands up to the real tests of her day-to-day. We use fun and stylized actions to demonstrate the Lip Lacquer’s staying power while keeping the on screen text focused on the key benefits.

Naturally

A glam house submerged in nature and light with strategic ingredient propping, the potential backdrop for our Naturally™ how-to video. A lifestyle-y environment creates a cohesive look and feel with our promo video and print materials categorically showcasing the distinctiveness of the line.

Fall Winter Trend

This collection is about freedom of choice - the prerogative to change your makeup as often as you change your mind. Clean spaces with depth allow the bold color collection to be the focus of this piece.

AT PLAY Glitter Lipstick & Fragrance

Sexy, yes. Effortlessly cool, undeniably. Independent, always. The city is her playground, where she owns the night, electrified by its bright, neon lights and pulsing dance floors. She leaves a room more exciting and liberated than when she arrived. The revolution is hers.

Hydrogel Eye Patches

Make the ordinary extraordinary, an ordinary morning turns into a refreshing experience of rejuvenating power. This video focuses on the instant benefits of our new line of Hydrogel Eye Patches.