Mary Kay Liquid Eye Shadow with Luis Casco of Project Runway

A modern gradient backdrop serves as our setting for our stellar themed Mary Kay® Liquid Eye Shadow, I developed a series of four videos made for social media starring Celebrity Makeup artist Luis Casco of Project Runway. The objective was to come up with 4 looks made for the everyday modern woman. The videos had to be short, easy to follow, and visually modern with a diverse cast. I took inspiration from the makeup itself as well as the gradients we see on social and video platforms such as Instagram, Facebook and Hulu.

The backdrop was a blank wall and all achieved with LED panel lighting, color gels and Kinos.

Social Motion

To be used in Instagram Stories and Posts