The Power of Red

Set against a sophisticated but neutral backdrop, we interviewed National Sales Directors from the Europe region about reaching their first major career milestone at Mary Kay – the Star Recruiter Level, often known as the red jacket level. For them, red means success. Red is confidence, credibility and commitment. Wearing this powerful hue is an unmistakable hallmark of achievement that inspires others to take notice.

We did not want them wearing the red Jacket as a uniform rather a vision of the women thriving within the color red. This was achieved by taking red chiffon and letting wind blow through the fabric as we filmed the women. Making the message powerful delicate and empowering.